Applicability: Unless otherwise stated, these policies apply to all campaigns, solicitations, notices, submissions, advertisements, notices or other content in all publications under the management of NM.news (Ctrl+P Inc.), including The Paper., the Santa Fe Reporter, Sandoval Signpost, The Independent News, Corrales Comment and nm.news , in print and digital forms.

Editorial policies.
Advertising and financial policies.

Editorial Policies

Ethics & Policies

Our newsroom and contributors are expected to follow the Society of Professional Journalists Code of Ethics:

  • Seek Truth and Report It
  • Minimize Harm
  • Act Independently
  • Be Accountable and Transparent

Editorial Independence

Our standards for editorial independence are adopted from the Institution for Nonprofit News, a national professional organization for news publishers.

In order to prohibit any actual or perceived bias or preference in our reporting, staff responsible for editorial decisions are prohibited from participating in decisions or discussions about sources of financial support.

  • We accept gifts, grants and sponsorships from individuals and organizations for the general support of our activities (supporters are not allowed to dictate the scope, date, or content of news), but our news judgments are made independently and not on the basis of donor support.
  • We will cede no right of review or influence of editorial content, nor of unauthorized distribution of editorial content.
  • Acceptance of financial support does not constitute implied or actual endorsement of donors or their products, services or opinions.
  • Where we accept sponsored content (content authored by a brand, business or individual as a promotion of their product or agenda), it is clearly identified as such and is only available in the paid advertising sections of our publication.
  • Our organization will make public all donors who give a total of $5,000 or more per year. We will accept anonymous donations for general support only if it is clear that sufficient safeguards have been put into place that the expenditure of that donation is made independently by our organization.

Corrections and Clarifications

We recognize that, despite our best efforts, sometimes we get it wrong or could have said it better. In other cases, readers may disagree with the source or the perspective shared but the information presented is accurately presented. In those cases, the reader is encouraged to submit a letter to the editor or add to comments on the story.

When we confirm an error, we will make the correction in the story online and in the next print issue, if applicable.

If you think something we say isn’t accurate, contact our editor (editor@newmexico.news) and we’ll take a look.

Advertising Policies

Advertising vs. editorial: When considering whether content submitted from an outside source is advertising or editorial, we may consider whether the content is likely to entice a reader to purchase a product or service, attend a non-public (ticketed) event, or take an action that is likely to generate a financial profit for the submitter. Advertising, including by nonprofit and event organizations, must meet advertising policies, including meeting the payment schedule. Content that educates and informs without a financial motive may be considered for editorial placement.

NM News Advertising Policy

Last updated: July 2024, June 2025

As a trusted source of news and a forum for civic engagement, NM News and its publications welcomes advertisements and community submissions from a diverse range of individuals, businesses, and organizations. Advertising helps sustain our work and supports free and open access to public-interest journalism.

However, to maintain the trust of our readers and the integrity of our publication, we reserve the right to reject or request modifications to any advertisement at our sole discretion. Ads may be declined for the following reasons:

1. False or Misleading Content

Advertisements that contain false, deceptive, or misleading claims — including unsubstantiated health, legal, or financial claims — or from sources which have a history of promoting similar claims, will not be accepted.

2. Hate Speech or Discrimination

Ads from sources known to promote or that promote hate, harassment, or discrimination based on race, ethnicity, national origin, religion, gender, gender identity, sexual orientation, age, disability, or other protected status are prohibited.

3. Obscenity or Graphic Content

We will not accept ads containing obscene, sexually explicit, or excessively violent content.

4. Defamation or Personal Attacks

We do not publish ads that contain personal attacks, defamatory language, or unsubstantiated allegations against individuals or organizations. When in doubt, submit a sourcing documents for all claims and allow additional time for adequate review.

5. Conflict with Editorial Integrity

We will not accept ads that could reasonably be interpreted as undermining the credibility of our newsroom or misleading readers into thinking the content is editorial in nature. Sponsored content or political ads must be clearly labeled.

6. Unlawful Products or Services

Ads that promote illegal products, services, or activities may be rejected.

Additional Terms & Conditions

These Terms and Conditions (“Terms”) govern all advertising orders placed with Ctrl+P Inc., publisher of NM News (hereafter “Publisher”). By placing an order for advertising, the advertiser or agency (collectively, “Advertiser”) agrees to be bound by these Terms.

1. Ad Placement & Approval

  • All advertising is subject to Publisher’s approval. Publisher reserves the right to reject or request modifications to any advertisement for any reason, including but not limited to violations of our Advertising Policy (above).
  • Ad placement is subject to availability and not guaranteed unless explicitly confirmed in writing.
  • Publisher will not be responsible for Ad Material that is not properly formatted or displayed or that cannot be accessed or viewed because it was not received by Publisher in the proper form, in a timely manner, or in an acceptable technical quality for mobile or online publication.
  • Ad placement is not guaranteed unless confirmed in writing, signed by the advertiser and publisher, by contract prior to the advertising deadline.
  • To ensure the integrity of our publications and for the benefit of our readers and advertisers, Publisher reserves the right to revise, reclassify, edit or reject any Ad Material or any portion thereof at any time. Publisher at all times reserves the right to refuse to publish any Ad text or other content for any reason and regardless of whether any such Ad Material was previously accepted by Publisher.
  • Publisher reserves the right to alter any Ad Material in order for the material to conform to Publisher’s current mechanical or technical specifications. The rates stated in the Order or rate card shall remain the same upon a reduction in the size of any Ad as long as the Ad maintains the same proportion of the entire page. Print rates are based on column inch size rather than actual published size, which may have shrinkage related to the printing process.

2. Deadlines & Materials

  • All advertising materials must be submitted by the deadlines communicated by the Publisher, though the full and approved advertisement asset are generally due no later than 7 full calendar days (1 week) ahead of the publishing date. For digital publications, the publishing date is assumed to be Monday of the week the advertisement is booked unless otherwise noted. Late submissions may result in rescheduling or cancellation without refund.
  • Advertiser is responsible for providing final, ready-to-publish artwork. Publisher is not responsible for errors in materials supplied by the Advertiser.
  • On request, Publisher may assist Advertiser in preparing its Ads for publication. This assistance may include design, composition, text and artwork. Publisher retains all rights, including copyright, to all Ad layouts and other elements that represent the creative effort of Publisher or contain material prepared by Publisher. Advertiser shall not authorize photographic or other reproduction of any such Ad layout in any other publication without the express written consent of Publisher. Advertiser remains solely responsible for the contents of the Ad(s) and for compliance with any laws regulating such advertising as represented by Advertiser and shall hold Publisher harmless for claims arising from Advertiser’s content.

3. Billing & Payment

  • Payment is due in full prior to the advertising submission deadline unless otherwise agreed in writing.
  • In instances where third-party payment schedules prohibit pre-payment (government purchasing codes, third-party advertising agency contracts), the publisher may, at their sole discretion, approve payment plans consistent with those terms.
  • Overdue payments may incur a late fee of 10% per month or the maximum permitted by law.
  • Publisher reserves the right to suspend or cancel current or future pending ads due to unpaid balances.
  • If Publisher is printing the Ad and there is an increase in the cost of paper at any time during the Term of this Agreement, Advertiser understands and agrees that the advertising rates in the Order may be adjusted to reflect that increase upon the effective date of the cost of paper increase.
  • If Publisher is mailing the Ad and the U.S. Postal Service implements a postage cost increase at any time during the Term of this Agreement, Advertiser understands and agrees that the advertising rates set forth in this Agreement shall be adjusted to reflect that increase automatically upon the effective date of the United States Postal Service increase.
  • Newspaper circulation is variable. If the Printed advertising circulation deviates by greater than 10% from the published number of printed or delivered copies, the Publisher reserves the right to adjust the rate for future placements.

4. Cancellations & Changes

  • Cancellations must be made in writing at least 5 business days before the scheduled publication date. Later cancellations may incur full charges.
  • Advertisements and assets submitted by the client or purchaser are assumed to be final and approved by the purchaser at the time of submission. In the event the purchaser requires changes, changes to ad content must be submitted before the original ad deadlines; otherwise, original content will be used. Publisher is not responsible for errors involving orders, cancellations or corrections given orally. Changes requested via email or writing are not agreed to unless acknowledged in writing by the Publisher.

5. Liability & Indemnification

  • Advertiser assumes full liability for the content of all ads and any claims arising therefrom, including claims for libel, invasion of privacy, copyright or trademark infringement, or violation of any law or regulation.

    Advertiser and its buyer warrants and covenants that (a) it has full power and authority to enter into this Agreement and perform its obligations hereunder; (b) its performance of this Agreement will not violate any contracts with third parties; (c) all materials and digital files submitted to Publisher (“Ad Material”) do not contain any computer viruses or other damaging code; (d) all Ad Material and campaigns do not violate any rights of any third parties, including but not limited to copyright, trademark, patents, trade secrets, right to privacy, right of publicity (“Intellectual Property Rights”), including the rights to photographs or video, and civil rights; and (e) it is familiar with and all Ad Materials and campaigns comply with all applicable laws, regulations, and FTC and industry guidelines, including but not limited to: local, state and federal laws regarding political advertising and fair housing, targeting of juveniles and other prohibited audiences, and Native Advertising: A Guide for Business at https://www.ftc.gov/tips-advice/business-center/guidance/native-advertising-guide-businesses (December 2015)
  • Advertiser agrees to indemnify and hold harmless Publisher, its employees, and affiliates from any claims, damages, or losses related to the ad content or placement.

6. Publisher’s Liability

  • Publisher does not assume any obligations to perform legal review of Ads.
    Publisher is not liable for errors in advertisements beyond the cost of the ad in which the error occurred. In case of error or omission, Publisher may, at its discretion, provide a corrected rerun or refund.
  • While the Publisher may provide estimates of reach or performance, the Publisher is not responsible for ad performance, clicks, impressions, or results unless otherwise agreed upon in a separate performance-based agreement.

7. Digital Advertising

  • For online ads, metrics such as impressions and clicks are measured using Publisher’s platform or third-party tracker.
  • Publisher is not responsible for interruptions in service due to maintenance, outages, or third-party failures or changes in policy impacting delivery, including utilities, printers, delivery drivers including those under Publisher’s contract, internet services, hosting services, ad delivery vendors, email delivery, or social media platforms.
  • If Advertising is based on a specified number of impressions (CPM), an impression will be counted according to Publisher’s standard practices. Without limiting the foregoing, an impression will be counted whenever served by Publisher, regardless of viewability, whether served to an end user or to an intermediate or third party ad server (“Third Party Ad Server”)

8. Force Majeure

  • Publisher is not liable for delay or failure to publish due to acts of God, war, government action, labor disputes, or other circumstances beyond its reasonable control, including the failure of contracted vendors to perform contracted services.

9. Legal Jurisdiction

  • These Terms are governed by the laws of the State of New Mexico. Any legal action must be brought in a court of competent jurisdiction in Bernalillo County, NM.

10. Entire Agreement

  • These Terms constitute the entire agreement between the parties unless superseded by a signed written agreement. No verbal commitments or representations shall be binding unless included herein

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