The Town of Edgewood is launching a wayfinding project and is asking the public for input.
Wayfinding involves signs that will point visitors toward locations within the town, but Edgewood says the project goes beyond just signage. It also includes color palettes, fonts, naming conventions and design elements, including street lighting, furniture and public art.
A survey launched this week that asks the community questions about what they would like to promote in Edgewood.
The town will discuss the survey results and design direction during a community meeting at 6 p.m. June 25 at the Town Hall, 171A NM Highway 344.
Community Liaison Linda Burke told town commissioners that the survey is an opportunity for the public to weigh in on “the creative elements that mark Edgewood, that tell the story.”
She said it will provide consistent imagery reflecting how the town sees itself.
Edgewood is receiving assistance from New Mexico MainStreet for the wayfinding and branding design project. A steering committee of residents and staff is working with New Mexico MainStreet on the project.
The idea behind the wayfinding signage is that both tourists and locals will better be able to find lodging, restaurants and services, which will allow businesses to grow and increase gross receipts tax revenue for the town.
New Mexico MainStreet is a program through the state’s Economic Development Department.
Edgewood is one of the two communities in New Mexico with active projects under New Mexico MainStreet’s Frontier, Rural, & Native American Communities Initiative, which focuses on areas with fewer than 50,000 residents.
The other community is Aztec, in northwest New Mexico, where the city is working with New Mexico MainStreet to preserve the historic Aztec Theater.