The New Year’s Eve is among the deadliest on roads, as the number of alcohol-impaired drivers tends to spike.
The National Safety Council estimates 179 people may die on U.S. roads this New Year’s Day holiday period.
The “Take a Ride on Us” program aims to reduce those numbers by offering an alternative. Bernalillo, Sandoval and Santa Fe county residents may take advantage of the program with discounted Uber rides.
Up to 2,500 vouchers are available through 2 a.m. Thursday. Each voucher entitles the user to up to $10 off two rides. The coupon is available in the “vouchers” section on the Uber app.
Ride availability is on a first-come, first-served basis. The credit applies only to rides and does not cover Uber Eats or driver tips.
Cumulus Media Albuquerque created the program in 2017. Since its launch, it has provided more than 53,000 rides in the Albuquerque metro area. Take a Ride on Us is operated through partnerships with Bernalillo County, Sandoval County, Santa Fe County, Glasheen Valles and Inderman Injury Lawyers, Sandia Resort & Casino, and the New Mexico Department of Transportation.
The program also operates at various other times of the year, including Labor Day Weekend, Fourth of July and during the Albuquerque International Balloon Fiesta.